设计师
Designer
刘涵
Liu Han
2019本
姜昭君
Jiang Zhaojun
2019本
指导教师
Supervisor
杨君宇 张赫晨
Yang Junyu Zhang Hechen
课程名称
Course name
视觉传达设计
Visual Communication Design
关键词
Keywords
包装设计
君乐宝奶粉
绿色环保
Packaging design
Junlebao milk powder
environmental protection

产品包装形式上以方便使用为中心设计原则,着重于包装形式结构与外观的相合性和一致性,平面与立体结合起来,达到和谐和统一。 外礼盒提手与奶牛鼻环相结合,童趣可爱。盒装奶粉增加可封盖易开结构,并在H 面增加可撕结构,让宝宝建立对图形和色彩的认识,激发宝宝的好奇心和创造力,加深亲子关系。

The center of the design principle of the packaging is convenient, focusing on the packaging form structure and the appearance of the consistency, plane and three-dimensional combination, to achieve harmony and unity. The gift box handle is combined with the lovely cow nose ring. Boxed milk powder adds a structure that can be sealed and easily opened, and a structure that can be torn in the H side, so that the baby can build up the understanding of graphics and colors, stimulate the baby's curiosity and creativity, and deepen the parent-child relationship.