设计师
Designer
王晓桐
Wang Xiaotong
2019本
孙诗语
Sun Shiyu
2019本
指导教师
Supervisor
杨君宇 张赫晨
Yang Junyu Zhang Hechen
课程名称
Course name
视觉传达设计
Visual Communication Design
关键词
Keywords
奶粉包装
视觉形象设计
创新结构
Milk powder packaging
visual image design
innovative structure

礼盒整体是可爱奶牛形象,为手提式自锁底结构。牛角和耳朵作为礼盒插接口,礼盒被打开的时候就像小牛挺立着耳朵,礼盒包装展开后背面为看图识物表。 根据产品和 1-3 段宝宝特点,设计 1-3 段视觉形象。内盒和内袋均采用此进行视觉设计。内盒背面可反复揭开粘合,以减轻包装视觉压力且充分放置产品信息。内袋为四边封风琴袋, 开口处为铁丝卷边加热压密封,可自立自封。

The whole gift box is a lovely cow image, which is a portable self-locking bottomstructure. The ox horn and ear are used as the interface of the gift box, and the back of the gift box can be seen after unfolding Figure recognition table. According to the characteristics of the product and 1-3 segment baby, design 1-3 segment visual image. Both the inner box and the inner bag are designed with this method. Inner box back.The surface can be repeatedly opened to reduce the visual pressure of packaging and fully place the product information. The inner bag is a four side sealed organ bag, and the opening is made of iron wire.It can be self sealing by heating and pressing.