畅游鲸——君乐宝乐纯奶粉包装设计主要包含礼盒、内包装、铝箔袋、奶粉勺、追视卡五部分。礼盒设计重在“整体”，将主题IP分散在各个平面呈现。内包装设计重在“展示效果”与“科普”，强调营养价值的同时排列摆放有良好整体效果。铝箔袋，奶粉勺设计则重在节约材料，方便使用与储存。追视卡设计则填补了早教功能的空缺，寓教于乐。

The packaging design for Jun Le Bao milk powder of Swimming whales includes five parts: gift box, inner packaging, aluminum foil bag, milk powder spoon and chase card. Gift box design focuses on the the whole, the theme of IP scattered in all aspects of the presentation. The inner packaging design focuses on display effect and popular science, emphasizing its nutritional value. The design of aluminum foil bag and milk powder spoon focuses on material saving, use and storage. Chaser card design fills the gap of early education, teaching in fun.