几何风与插画风宕昌蜂蜜包装设计

0

关键词  /  几何 插画 蜂蜜          指导教师  /  张赫晨 项忠霞 邢元
2019研
邓雨晴
2017研
索文静
作品介绍
几何风包装:图案灵感来自于蜂巢,将蜂巢的图形抽象出来并进行了组合,颜色方面参考了现有蜂蜜的颜色,将商标与文字元素进行了重新排列组合,整体设计比较简约。 瓶身包装:瓶盖贴纸将黄芪党参等药材元素融入其中,同时瓶身方面,将蜂巢图案抽象出来做成深浅不同的组合,组成重叠的花瓣效果。针对现有的两种瓶装尺寸,设计了两种不同的瓶身贴纸,色彩方面进行了渐变设计,使瓶贴更有层次感。同时加入了自行设计的标语:天然养生蜜,健康又甜蜜。 插画风包装:外包装盒配色以及手绘图案源自于官鹅沟国家森林公园以及蜂巢、蜜蜂、蜂蜜、花朵的造型。平面进行了三种不同的组合,配色更加清新活泼。字体也更加柔和。 瓶身贴纸方面:同样延续了外包装盒的配色方案,绿色和黄色衬托出宕昌蜂蜜天然、纯净的特点。
Geometric style packaging: The pattern is inspired by the honeycomb. The graphics of the honeycomb are abstracted and combined. The color refers to the color of the existing honey. The logo and text elements are rearranged and combined. The overall design is relatively simple. Bottle packaging: The bottle cap sticker incorporates medicinal elements such as Astragalus Codonopsis and other aspects. At the same time, the bottle body abstracts the honeycomb pattern into different combinations of shades to form an overlapping petal effect. According to the existing two bottle sizes, two different bottle stickers are designed, and the color is gradually designed to make the bottle stickers more layered. At the same time, the self-designed slogan was added: natural health honey, healthy and sweet. Illustration style packaging: The color of the outer box and the hand-painted patterns are derived from the Guan'egou National Forest Park and the shapes of beehives, bees, honey and flowers. There are three different combinations of planes, and the color matching is more fresh and lively. The font is also softer. In terms of bottle stickers: the color scheme of the outer box is also continued. Green and yellow highlight the natural and pure characteristics of Dangchang honey.
本页面的所有内容均为原创。对未经许可擅自使用者,我们保留追究其法律责任的权利。
关于我们
地址 / 中国·天津市津南区雅观路135号北洋园校区35教学楼
电话 / 022-27402172
邮箱 / idesign@tju.edu.cn
邮编 / 300354